About me

It started 6 years ago when I discovered my passion for design and user-centered design. Through my experience in various roles, I am very familiar with the importance of brand impact and presence in the digital space. I have extensive experience working with people, mentoring, managing teams, and working independently.

I am passionate about new designs, keeping up with new trends, and a very adaptable and all-round designer. I started as an illustrator and have worked my way up in the design field, with extensive experience in various graphic, web, and digital environments.

Working under the senior designer I am responsible for managing and maintaining the company website, marketing EDM, as well as producing print (such as brochures and posters) and digital assets for the company.

Cultural Infusion: 2017 - 2021 | Creative Designer

The Coaching Institute: 2021 - 2022 | Graphic Designer

Out of my comfort zone…

I continued my design journey in the marketing department of The Coaching Institute, page conversions, ads cost per lead became my focus. I develop campaign pages and ads with fast turnarout and has learned all the skills to be efficient and produce great quality visuals. I was also a branding mentor to some of the students with their own businesses on how to their market audience through their visual. On top of that i was one of the facilitator crew in marketing trainings in both in person and zoom.

  • Campaign - International Coaching Festival

  • Campaign ad

  • Campaign - Coaching from home

  • Campaign ad

  • Campaign - Coaching for leaders

Low Budget Solutions: 2020 - 2022 | Freelance Graphic Designer

Expanding my design expertise

During my design journey i was lucky to have meet a great former manager and has been working with him on his various projects as a side hustle. Giving me more opportunity to work with various clients and projects

Hendry Group: 2022 - 2023 | Graphic and Digital Designer

Brand focused designs

At Hendry i am the brand custodian of the company, in the marketing team i am responsible as the creative lead and digital expertise to maintain the brand presence and brand consistency for all departments. My responsibilities includes maintaining and updating website design, digital and print collateral as well as UX/UI expertise on developing new layout for the company platforms.